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Marking the arrival of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting partnership is underway. The Pokémon Company and London's Natural History Museum are opening a temporary store stocked with special merchandise. Fans can look forward to products like stationery, plushes, and artwork that are drawing from the museum's theme. For collectors, though, is a limited-edition Pikachu card, given as a gift with purchase for the pop-up. The store is scheduled both on-site at the museum and its web counterpart from January 26 to April 19.

Pokécology That Inspires the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated volume packed with beautiful artwork depicting creatures in their wild environments. It's essentially like the kind of research a Pokémon Professor could produce once adventurers submit their data, alternatively a naturalist's journal could have sketched had the Galapagos teemed with flying-types rather than birds. A key appeal lies in the book's scholarly treatment, treating Pokémon as a legitimate subject for inquiry. Author Yoshinari Yonehara together with illustrator Chihiro Kinoshita both hold doctorate degrees in ecology and behavioral science.

Why This Promo Card Stand Out

The company regularly to issue to release promos for big events and brand collaborations. Many such collector items typically highlight the iconic mouse Pokémon who serves as the series face. What distinguishes this new promotion apart is its unusually large dimensions. While precise specs were not publicly disclosed, availability will certainly be strictly limited, and fans limited to only a single card with each transaction.

Limiting Speculator Activity

Per an official statement, a portion of the merchandise will also be sold beyond the museum walls. However, a wider release will only be select retailers within the UK. Importantly, collectors cannot purchase this promo via the online Pokémon Center. While reseller interest is inevitable, it appears they're going to have a difficult time hoarding mass quantities this time around. For those feeling left out, there is an alternative like fossil-themed display coming to the Windy City in the coming months.

"All profits of sales made in the museum store and its web shop, which covers these items, support the Natural History Museum’s non-profit work. This includes the research of 400 scientists who are scientific inquiry to discover answers to the planetary emergency," it says.